2025 Refrigerator OEM and ODM Market Unlocking $72.1 Billion Growth in US, China, and South Korea
Explore the evolving Refrigerator OEM and ODM Market, projected to reach $72.1 billion by 2025. Discover key trends, challenges, and growth opportunities in manufacturing, smart technology integration, and emerging applications across global markets.
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Refrigerator OEM and ODM Market Forecast for Q1 and Q2 2025
The global refrigerator OEM and ODM market is expected to reach USD 72.1 billion in 2025, with a projected CAGR of 2.78% from 2025 to 2033. In Q1 2025, the market is anticipated to reach approximately USD 17.3 billion, while Q2 2025 is expected to see a moderate rise to USD 18 billion.
The US, China, and South Korea are the key markets driving this sector, with strong demand for energy-efficient and smart refrigeration solutions. The US market benefits from increased consumer preference for premium and technologically advanced appliances. China, as a manufacturing hub, plays a crucial role in both production and domestic consumption, while South Korea’s expertise in innovative home appliances continues to drive market expansion.
These countries remain pivotal in shaping the future trajectory of the refrigerator OEM and ODM industry.
Refrigerator OEM and ODM Market Supply Chain and Industry Overview
To fully understand how the Refrigerator OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) market works, it’s important to have a good grasp of the supply chain. This complex system starts with suppliers of raw materials who provide essential parts such as compressors, metal sheets, plastics, and electronic components.
How OEMs and ODMs Contribute to Production
In this supply chain, OEMs play a key role by taking these raw materials and transforming them into finished products that carry their brand names or are sold in collaboration with other brands. Here’s a closer look at what each type of manufacturer does:
- OEMs: These manufacturers primarily produce items based on specifications given by client companies. Their main focus is on being efficient in production and maintaining high-quality standards to meet industry requirements.
- ODMs: Unlike OEMs, ODMs go beyond just manufacturing. They also have the capability to design products themselves which can then be rebranded by companies that purchase them. This gives businesses more room for creativity and customization when it comes to their product offerings.
The partnership between OEMs and ODMs helps make manufacturing processes smoother, cuts down costs, and speeds up the time it takes to bring new refrigerator models into the market. This collaboration is crucial for staying competitive in an industry that is constantly changing.
Major Players Shaping the Refrigerator Industry
There are several key companies that are instrumental in driving growth within the refrigerator market:
- Whirlpool Corporation: As one of the top OEMs, Whirlpool makes use of its large manufacturing facilities to produce various types of refrigerators known for being dependable.
- Haier Group Corporation: By combining its strong design skills with mass production capabilities, Haier stands out as a leading ODM offering innovative solutions tailored to different consumer needs.
- LG Electronics: Recognized for incorporating cutting-edge technology into its appliances, LG pushes boundaries with smart refrigerators equipped with AI-powered features.
These organizations contribute to market expansion through ongoing investments in research and development focused on energy efficiency and integration of smart technologies. Collaborations among these major players facilitate sharing resources and optimizing processes which significantly contributes towards projected growth worth $72.1 billion by 2025.
Trends That Are Driving the Refrigerator OEM and ODM Market Growth in 2025
1. Growing Demand for Energy-Efficient Appliances
The demand for energy-efficient appliances is reshaping product development strategies among refrigerator manufacturers. This trend is driven by heightened awareness of environmental sustainability and rising energy costs, pushing consumers and businesses to seek appliances that reduce energy consumption. Manufacturers are responding by integrating advanced technologies such as inverter compressors and improved insulation materials, significantly lowering the electricity used by refrigerators.
2. Rise of Smart Home Integration Technologies
The adoption of smart home integration technologies is emerging as a crucial driver of innovation within the refrigerator sector. Consumers increasingly desire connectivity features like Wi-Fi-enabled controls that allow them to manage their appliances remotely via smartphones. This demand is leading manufacturers to incorporate smart sensors and voice control compatibility, aligning with the broader smart home ecosystem. Such innovations are not only enhancing user convenience but are also enabling predictive maintenance features that extend appliance lifespan.
3. Evolving Consumer Preferences Towards Modern Design Aesthetics
Consumer preferences are evolving towards modern design aesthetics, influencing purchasing decisions significantly. Features such as touchscreens for intuitive control and customizable designs are becoming highly desirable. Refrigerators now offer options like interchangeable door panels and flexible storage configurations that cater to individual style preferences and usage needs.
These trends reflect a shift towards a more personalized and technologically advanced consumer experience. The increasing emphasis on energy efficiency, coupled with advancements in smart technologies, indicates a transformative period for the industry. As consumer preferences continue to evolve, manufacturers who can anticipate and adapt to these changes will likely capture significant market share, driving growth in the Refrigerator OEM and ODM market through 2025.
Market Restrictions and Key Challenges in the Refrigerator OEM and ODM Industry
Navigating the Refrigerator OEM and ODM Market involves overcoming several challenges that could impede growth and innovation. Here are some of the key challenges faced by companies in this industry:
1. Inflation Impacting Manufacturing Costs
One of the most pressing issues is the impact of inflation on manufacturing costs. As materials, labor, and logistics expenses rise, companies are compelled to adjust their pricing strategies. This effort aims to maintain competitiveness while safeguarding profit margins, often leading to increased product prices for consumers.
2. Supply Chain Disruptions
Supply chain disruptions pose another significant hurdle. Events such as pandemics or natural disasters can cause unexpected delays, affecting production timelines and product availability. For instance, a pandemic might lead to factory shutdowns or workforce shortages, while natural disasters could disrupt transportation networks. These disruptions necessitate robust contingency planning and agile supply chain management to mitigate risks and ensure consistent product delivery.
3. Regulatory Hurdles
Regulatory hurdles also present formidable challenges for manufacturers. Entering new markets or introducing innovative designs often requires compliance with various local regulations and standards. These regulatory requirements can differ widely across countries, necessitating extensive research and adaptation by companies looking to expand internationally or introduce cutting-edge products. Failure to meet these standards can result in costly penalties or delays.
The combination of these market challenges—inflation, supply chain disruptions, and regulatory hurdles—requires strategic planning and adaptability from manufacturers within the industry. By addressing these issues head-on, businesses can position themselves effectively within the competitive landscape of the refrigerator OEM and ODM market.
Moreover, it’s essential to recognize that these challenges are not unique to the refrigerator industry alone. They are part of a broader trend affecting the manufacturing sector as a whole. As highlighted in this article, manufacturers across various sectors are grappling with similar issues. Therefore, adopting a proactive approach towards these challenges will not only benefit refrigerator OEM and ODM companies but also provide valuable insights for the wider manufacturing industry.
Geopolitical Factors and Their Impact on the Refrigerator OEM and ODM Market
Understanding geopolitical factors is crucial for businesses in the refrigerator OEM and ODM market. These elements significantly affect trade relations and the dynamics of international markets.
Influence of Global Trade Policies
Global trade policies play a pivotal role in shaping the refrigerator market. Tariffs imposed on imported goods from specific countries can alter pricing structures, impacting competitiveness. For instance, the imposition of tariffs by the U.S. on Chinese-manufactured appliances has led to increased costs for American consumers. This situation exemplifies how geopolitics is changing trade, as such measures are often a result of broader geopolitical tensions.
Effects of Geopolitical Tensions
Geopolitical tensions between major economies such as the U.S. and China have profound implications on supply chains:
- Increased Costs: Trade wars, such as the ongoing U.S.-China trade war which has been described as a “war that is reshaping global economics,” often result in higher tariffs, inflating costs for manufacturers who rely on international supply chains.
- Delays in Delivery Schedules: Political disputes can lead to logistical bottlenecks, causing delays that disrupt production timelines and product availability.
These tensions necessitate strategic adjustments by companies to mitigate risks. Manufacturers are exploring alternative sourcing options or diversifying their supplier base to maintain stability.
In summary, navigating these geopolitical landscapes requires strategic foresight and adaptability. Companies must remain vigilant about international policies that may affect their operations, ensuring they can swiftly adapt to changes in trade relations. This agility enables them to secure their position in a competitive market while minimizing potential disruptions caused by geopolitical uncertainties.
Breaking Down the Refrigerator OEM and ODM Market by Type and Demand Forecast
Knowing the different types of refrigerators and their demand trends is important for both manufacturers and consumers. This knowledge helps manufacturers create products that meet specific needs and helps consumers make informed choices based on their lifestyle requirements.
Types of Refrigerators
There are several types of refrigerators available in the market, each designed to cater to specific lifestyle needs:
- Side-by-Side Refrigerators: These models offer easy access to both refrigerator and freezer sections, making them ideal for families who prioritize convenience.
- Top-Freezer Refrigerators: Typically more affordable and energy-efficient, these are popular in smaller households.
- Bottom-Freezer Refrigerators: Places fresh food at eye level, enhancing ease of use.
- French-Door Refrigerators: Combines spaciousness with modern design aesthetics, allowing for wide, adjustable shelving.
- Compact Refrigerators: Perfect for small spaces like dorm rooms or offices, offering versatility in placement.
Demand Forecast Until 2025
The demand forecast highlights a shift towards certain categories due to changing consumer preferences:
- Side-by-Side and French-Door Models: Expected to see a significant uptick in sales as consumers lean towards appliances that blend style with functionality. The increasing trend of open-plan kitchens also supports this growth.
- Energy-Efficient Models: With rising awareness about energy consumption and related costs, models that boast energy-saving features are projected to witness higher demand.
- Smart Refrigerators: As smart home technology becomes more integrated into daily life, refrigerators equipped with Wi-Fi connectivity and touchscreens are likely to see a surge in popularity.
The market is poised for transformation driven by these consumer trends, guiding manufacturers in tailoring their offerings to meet evolving demands.
Refrigerator OEM and ODM Market Applications and Key Growth Areas
Refrigerators are not just about keeping food fresh. The Refrigerator OEM and ODM market is expanding its horizons with diverse applications that offer new growth opportunities. Manufacturers are stepping beyond traditional uses, tapping into niche markets where they can gain a competitive edge.
1. Wine Cooling Systems
A prime example of diversification, wine cooling systems cater to connoisseurs who demand precise temperature control for their collections. This market segment is growing as more consumers appreciate the value of specialized storage solutions.
2. Medical Refrigeration
In healthcare, refrigerators play a crucial role in storing vaccines and medications at specific temperatures. This application underscores the importance of reliability and precision, driving innovation in product design and technology.
3. Portable Mini Fridges
For on-the-go consumers and outdoor enthusiasts, portable mini fridges offer convenience and versatility. Their rising popularity is a testament to manufacturers’ ability to meet lifestyle-driven demands.
By targeting these specialized areas, manufacturers can leverage the growing demand for tailored solutions. This strategic diversification not only opens up new revenue streams but also strengthens market positioning against rivals in an increasingly competitive landscape.
Global Refrigerator OEM and ODM Market Regional Analysis and Expansion Trends
Asia-Pacific Dominance
The Asia-Pacific region continues to lead the global refrigerator OEM and ODM market, with China at the forefront due to its strong manufacturing capabilities and extensive market share. South Korea remains a hub for major industry players, driving innovation and premium product development. Meanwhile, Southeast Asian countries are emerging as competitive production bases, attracting investments with cost-effective operations. Additionally, rising domestic demand within the region is fueling further expansion, reinforcing Asia-Pacific’s dominant position in the global market.
North American Market
In North America, there is a strong preference for premium and smart refrigerators, with consumers demanding advanced features and greater energy efficiency. Regulatory standards are stringent, pushing manufacturers to prioritize eco-friendly designs and energy-saving technologies. The market is characterized by the presence of well-established brands that focus on innovation and customer-centric solutions to maintain their competitive edge.
European Landscape
Europe remains a key player in the industry, particularly with its emphasis on eco-friendly solutions and sustainable practices. The market is driven by advanced technological integration, making built-in refrigerators a popular choice among consumers. Additionally, strict energy consumption regulations influence product design, ensuring that manufacturers align with the region’s sustainability goals.
Emerging Markets
Several regions are showing significant growth potential. Latin America is witnessing increased demand for refrigerators due to urbanization and changing consumer lifestyles. The Middle East is experiencing rapid market expansion, while Africa presents untapped opportunities for manufacturers looking to establish a foothold. India is also rising as a key manufacturing hub, attracting investments from global players.
US Refrigerator OEM and ODM Market Performance and Competitive Landscape
The US refrigerator OEM and ODM market is experiencing steady growth, driven by increasing demand for energy-efficient appliances and the integration of smart home technologies. Consumers are prioritizing modern design aesthetics and advanced functionalities, prompting manufacturers to innovate and enhance product offerings. With rising purchasing power and evolving preferences, the market remains highly competitive, requiring companies to invest in cutting-edge solutions to maintain their edge.
Key Market Players
Several leading companies dominate the US refrigerator market. Whirlpool Corporation stands out as a major OEM with extensive manufacturing capabilities, ensuring high-quality production and supply chain efficiency. Haier Group Corporation, a prominent ODM, is recognized for its innovative design solutions that cater to diverse consumer needs. Meanwhile, LG Electronics continues to lead in smart refrigeration systems, integrating AI-driven technologies and IoT features to enhance user experience.
Competitive Advantages
Manufacturers in the US market maintain their competitive edge through various strategic approaches. Advanced production facilities and stringent quality control measures contribute to manufacturing excellence, while significant R&D investments drive innovation. The integration of smart technology and energy-efficient solutions remains a key differentiator. Additionally, strong brand recognition and well-established distribution networks enable companies to reach a wide consumer base, ensuring sustained market presence.
Growth Drivers and Market Challenges
The market is propelled by factors such as increasing consumer awareness of energy efficiency, growing smart home adoption, and modern design trends. However, challenges persist, including supply chain disruptions, raw material cost fluctuations, and strict regulatory compliance requirements. Competition from international manufacturers and rising labor costs further add to the complexity of market dynamics.
Future Outlook and Competitive Strategies
To sustain growth, industry players are focusing on smart technology advancements, sustainability initiatives, and enhanced manufacturing capabilities. Strategic partnerships, product differentiation, and optimized pricing models will play a crucial role in maintaining competitiveness. As the market evolves, companies that prioritize service excellence and expand their distribution channels will be best positioned to capitalize on emerging opportunities.
China Refrigerator OEM and ODM Market Growth and Investment Trends
China remains a dominant force in the global refrigerator OEM and ODM market, contributing significantly to the industry’s overall growth. As a manufacturing powerhouse, the country benefits from advanced production facilities, cost-effective labor, and well-established supply chain networks. With a strong technological foundation, China continues to play a vital role in the global supply of refrigeration equipment, catering to both domestic and international demand.
Key Growth Drivers
The market’s expansion is fueled by several factors, including continuous improvements in smart manufacturing, R&D investment, and sustainability initiatives. Automation and IoT integration are enhancing production efficiency, while AI-powered systems are improving quality control and innovation. R&D efforts focus on energy-efficient solutions, smart technology development, and material enhancements, ensuring that products meet evolving consumer expectations. Additionally, sustainability has become a priority, with manufacturers adopting green production processes and eco-friendly materials to align with environmental regulations.
Market Opportunities
China’s domestic market continues to grow, driven by urbanization, rising disposable income, and the increasing adoption of smart home appliances. Meanwhile, export opportunities are expanding, with global demand for cost-competitive and high-quality refrigeration solutions on the rise. Strategic trade partnerships and advancements in product design are further strengthening China’s position in the international market.
Investment Focus Areas
Technology integration remains a key focus, with companies developing connected appliances and energy management systems to meet modern consumer needs. Efficiency improvements in production, including automated assembly lines and optimized supply chains, are also driving profitability. Additionally, market expansion strategies such as brand development and distribution network enhancements are helping companies strengthen their global footprint.
Challenges and Future Outlook
Despite its strong position, the market faces challenges such as trade regulations, rising production costs, and international competition. However, sustained investment in manufacturing modernization, R&D facilities, and supply chain optimization is expected to secure long-term growth. By prioritizing technological advancement and sustainability, China’s refrigerator OEM and ODM sector is set to maintain its competitive edge in the global market.
South Korea Refrigerator OEM and ODM Market Outlook and Market Forecast
South Korea plays a crucial role in the global refrigerator OEM and ODM market, with strong growth projections leading up to 2025. The market is characterized by a focus on premium and smart refrigerator segments, with an emphasis on technological innovation and energy efficiency. South Korea’s position as a leader in producing high-quality, energy-efficient refrigerators is expected to contribute significantly to the projected global market growth.
Key Market Drivers
Technological innovation remains a key driver of the market, with advanced smart features such as IoT connectivity, AI-powered functionality, and energy-efficient technologies being integrated into refrigerators. The country’s manufacturing excellence, marked by automated processes, a skilled workforce, and advanced R&D capabilities, ensures high production standards. South Korea also benefits from its export strength, with competitive pricing strategies, reliable supply chains, and a strong presence in international markets.
Market Trends
The integration of smart technology is a major trend, with IoT-enabled features, mobile app integration, and voice control capabilities gaining popularity. In addition, energy efficiency remains a priority, with widespread adoption of inverter technology, green manufacturing processes, and eco-friendly refrigerants. Design innovation, focusing on premium aesthetics, space-efficient solutions, and customizable options, is also shaping consumer preferences.
Growth Opportunities
The market offers substantial growth opportunities, especially in emerging segments such as medical refrigeration, wine cooling systems, and commercial refrigeration. Additionally, South Korean manufacturers are expanding their domestic and export markets, developing new product categories and value-added services to diversify their offerings and capture new market shares.
Challenges and Future Outlook
However, challenges such as intense competition, price pressure, and economic factors like raw material costs and labor expenses persist. Despite these hurdles, the market is expected to maintain a strong growth trajectory, with increased market share and technology leadership. Manufacturers should continue investing in R&D, energy efficiency, and smart features to capitalize on emerging trends and expand their export capabilities.
Future Developments and Technological Advancements in Refrigerator OEM and ODM
Smart Technology Integration
The refrigerator OEM and ODM market is set to experience transformative changes with the integration of smart technologies. AI-powered temperature management systems, IoT connectivity for remote monitoring and control, and voice command capabilities will offer consumers enhanced convenience and control. Predictive maintenance features and integration with smart home ecosystems will not only improve the user experience but also increase the efficiency and longevity of the appliances.
Energy Efficiency Innovations
As energy consumption remains a key concern, advancements in energy efficiency will be crucial for the industry’s growth. Inverter technology, improved insulation materials, and solar-powered cooling systems are expected to play a pivotal role in reducing energy usage. Additionally, energy consumption optimization algorithms and smart grid compatibility will help ensure that refrigerators operate at their most efficient, environmentally friendly levels.
Design and Functionality Improvements
Refrigerators will also evolve in terms of design and functionality, with modular compartment systems and flexible storage solutions making appliances more adaptable to different needs. Anti-bacterial and self-cleaning surfaces, as well as enhanced preservation technologies, will increase both hygiene and the effectiveness of food storage. Moreover, customizable aesthetics will allow consumers to match refrigerators more easily with their kitchen decor.
Sustainability Features
Sustainability will be a central focus of future innovations. Eco-friendly refrigerants, recyclable materials, and energy-efficient manufacturing processes will help reduce the environmental impact of refrigerators. Sustainable packaging solutions and efforts to lower the carbon footprint will further align the industry with global sustainability goals.
These technological and design advancements are poised to revolutionize the refrigerator market, driving growth and reshaping how refrigerators are integrated into homes and businesses worldwide.
Who Leads the Refrigerator OEM and ODM Market Competitive Analysis
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Whirlpool Corporation – United States
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Haier Group – China
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LG Electronics – South Korea
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Samsung Electronics – South Korea
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Midea Group – China
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Hisense Group – China
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New Shunxiang – China
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Wanbao – China
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Xinfei (Frestech Group) – China
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Meiling (Changhong Meiling) – China
Overall
| Report Metric | Details |
|---|---|
| Report Name | Global Refrigerator OEM and ODM Market Report |
| Base Year | 2024 |
| Segment by Type | · OEM (Original Equipment Manufacturer)
· ODM (Original Design Manufacturer) |
| Segment by Application | · Residential
· Commercial |
| Geographies Covered | · North America(United States,Canada)
· Europe(Germany,France,UK,Italy,Russia) · Asia-Pacific(China,Japan,South Korea,Taiwan) · Southeast Asia(India) · Latin America(Mexico,Brazil) |
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast,company share,competitive landscape,growth factors and trends |
Market Structure
The refrigerator OEM and ODM market is structured around two primary categories: OEMs (Original Equipment Manufacturers), which produce appliances for other brands, and ODMs (Original Design Manufacturers), which create and manufacture products for rebranding. The market operates within a complex supply chain involving raw material suppliers, manufacturers, and distributors, each playing a critical role in ensuring product availability and quality.
Growth Drivers
Several factors are driving the growth of the market, with energy efficiency emerging as a central demand. Growing environmental awareness, rising energy costs, and the adoption of advanced technologies like inverter compressors contribute to this trend. Additionally, the integration of smart technology is revolutionizing the market, with features such as Wi-Fi-enabled controls, voice compatibility, and remote management capabilities becoming essential. Modern design preferences also influence consumer demand, with increasing interest in customizable features, aesthetic appeal, and touchscreen interfaces.
Market Challenges
However, the market faces various challenges, including inflation, which impacts manufacturing costs, and ongoing supply chain disruptions. Regulatory compliance and geopolitical tensions also complicate global trade and market stability, potentially affecting product availability and pricing.
Key Market Segments
The market includes several key segments. Traditional refrigeration, such as side-by-side models, top-freezer units, bottom-freezer designs, and French-door configurations, remains strong. However, specialized applications like wine cooling systems, medical refrigeration, and portable mini-fridges are growing in demand, driven by niche consumer needs.
Future Outlook
Looking ahead, the market is expected to continue expanding, particularly in smart technology integration and energy efficiency. The rise of specialized market segments and growing demand in emerging markets also presents strong growth potential, despite the challenges posed by economic and operational factors.
Global Refrigerator OEM & ODM Market Report (Can Read by Free sample) – Table of Contents
Chapter 1: Refrigerator OEM & ODM Market Analysis Overview
- Competitive Forces Analysis (Porter’s Five Forces)
- Strategic Growth Assessment (Ansoff Matrix)
- Industry Value Chain Insights
- Regional Trends and Key Market Drivers
- Refrigerator OEM & ODMMarket Segmentation Overview
Chapter 2: Competitive Landscape
- Global Refrigerator OEM & ODM players and Regional Insights
- Key Players and Market Share Analysis
- Sales Trends of Leading Companies
- Year-on-Year Performance Insights
- Competitive Strategies and Market Positioning
- Key Differentiators and Strategic Moves
Chapter 3: Refrigerator OEM & ODM Market Segmentation Analysis
- Key Data and Visual Insights
- Trends, Growth Rates, and Drivers
- Segment Dynamics and Insights
- Detailed Market Analysis by Segment
Chapter 4: Regional Market Performance
- Consumer Trends by Region
- Historical Data and Growth Forecasts
- Regional Growth Factors
- Economic, Demographic, and Technological Impacts
- Challenges and Opportunities in Key Regions
- Regional Trends and Market Shifts
- Key Cities and High-Demand Areas
Chapter 5: Refrigerator OEM & ODM Emerging and Untapped Markets
- Growth Potential in Secondary Regions
- Trends, Challenges, and Opportunities
Chapter 6: Product and Application Segmentation
- Product Types and Innovation Trends
- Application-Based Market Insights
Chapter 7: Refrigerator OEM & ODM Consumer Insights
- Demographics and Buying Behaviors
- Target Audience Profiles
Chapter 8: Key Findings and Recommendations
- Summary of Refrigerator OEM & ODM Market Insights
- Actionable Recommendations for Stakeholders
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